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Sky Sports may broadcast the ICC Cricket World Cup 2019 Finals for free

Sky Sports may broadcast the ICC Cricket World Cup 2019 Finals for free

The 12th Cricket World Cup is being held in London. David Richardson, chief executive of the International Cricket Council (ICC), said that the cricket World Cup final will be broadcast free of charge in the UK.

Pay TV has exclusive rights to international cricket matches, and Channel 4 has been criticized for playing only the highlights of the game. Sky Sports began discussing last week whether to provide free Cricket World Cup finals to non-subscribers, and negotiations with the England Board of Directors (ECB) are still ongoing.

According to statistics, an average of 550,000 spectators watched the British Cricket World Cup live broadcast. 2019 FIFA Women’s World Cup first match between England Women and Scotland Women in Scotland just attracted 4.6 million viewers.

David Richardson said he hopes to maximize the promotion of cricket matches through the free play of the finals. According to The Guardian report, Sky Sports has not made a final decision, and the most popular England team will become a major variable in the finals.

This Cricket World Cup is the 4th Cricket World Cup held in England, and it is also the first return since 1999. This competition uses a round-robin system, and ten teams will compete against each other before the semi-finals. In 2017, the England women's cricket team won the Women's Cricket World Cup (ICC Women's World Cup). The current England men's cricket team wins 3 and 1 and ranks fourth.

India's cricket event has reached 11.2 million viewers, and Hotstar streaming video has created a world record for cricket matches.How to make cricket more attractive? The British approach is to desperately shorten the game time.